Abstrait

Research on differentiated Strategies of technology, brand, and price in the overseas market expansion - Based on China's textile and garment enterprises on different scales

Zhou Hao

China's textile and garment enterprises are often involved in the competitions of technology, brand, and price in overseas market expansion. Based on differences in large and small-medium enterprises of China's textile and garment, this article proposes differentiated strategies of technology, brand, and price in overseas market expansion, and expects to be able to provide valuable ideas of overseas market expansion for China’s textile and garment enterprises on different scales.