Abstrait

Research into the professionalization of China’s sports brokers

Zhang Hong

In this paper, the development of and the problems in China’s sports brokers are analyzed and studied. According to the results, there are some problems in the development of the sports brokers in China: the sports market system is not well developed, the information about the sports broker market is not well communicated, and the operation level of sports broker is very low, etc. The professionalization of Chinese sports brokers is the drive to the scientific development of the Chinese sports broker industry.