Abstrait

On the causes and countermeasures of the problems in Chinese art market

Hao Feng , Dan Zhao

The article holds that numerous fake goods and popularity of hype are flooding the art market in China recently, which are the result of both the inner and external causes including the deviation between artwork assets value and price, the inadequacy and asymmetry of artwork markets’ information, while the external are the decline of commercial morality level and imperfect management system of market. Thus, the article raised some proposals, such as setting up the authoritative authentication agencies and reorganizing the specialists group, establishing marketing credit mechanism and models of honesty, promoting popularity of art appreciation knowledge and initiating corresponding countermeasures for rational investments