Abstrait

Goal programming-based China sports tourism group preference and development strategy research

Feiyu Song

Sports tourism is one kind of tourism, it not only combines with tourism element, but also possesses sports activities functions, is best choice of current society promoting people’s living quality and building perfect spiritual lives. The paper mainly starts from China sports tourism development and tourists sports tourism selection two main aspects, goes deeper research into sports tourism status, sports tourism group basic information, tourists selective sports tourism time frame and main purposes as well as preference, combines with numerical analysis, statistical analysis and goal programming methods, and then gets correlation results regarding China sports tourism practical investigation: 18~40 years old group, which include students, professionals, working class and so on are main forces of sports tourism, when selecting sports tourism types, coast, countryside and la plantation resort, lakes are the type of most preference. These tourists group very focuses on sports tourism, most selects to take sports tourism in statutory holidays, main purposes are for entertainment, enhanced physique, and relaxing mood.