Abstrait

Evaluation of implicit competitiveness of China’s sport goods industry and comparison with international standard

Xiaoyan Sui

Today, national standard, enterprise standard and other related indicators for sports goods companies have been attached with great importance by the state. Since there have been no relevant standards, or no formal industry standards for sports industry for long, or due to other factors, the production level of sports goods in China has always lagged behind the Western countries. So it is imperative to develop technical standards, standardized production processes, strengthen quality management of sports products, and quickly make China the largest producer of sports goods. This paper analyzes the current situation and shortcomings of sporting goods industry, and proposes solutions to these problems.